If you think that the Tesla is the same as every other car, you haven't driven one. To help people understand that Tesla is unlike anything else, we want them to not only see the benefits, but experience them for themselves. Even if they don't own one yet. Owning a Tesla now is like owning an iPhone in the 80's.
Art Director // Katie Hopkins
Copywriter // Jorie Haynes
Director // Stephen Alridge
2015 Gold Addy: Film, Video & Sound Television Advertising
Parents feel a responsibility to protect their children. Especially when it comes to fathers and their daughters. Focusing on true and relatable human insights, we wanted to help people see the benefits of the Tesla through interesting and compelling stories. This is the first TV spot of a series we hope to do.