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Campaign: The New MTV
Big Idea: MTV is about counterculture. Taking tradition and punching it in the face. So we took the most traditional icon we could find, the almighty dollar, and gave it a twerk.
Concept: Drew Botcherby
Art: Katie Hopkins
Copy: Drew Botcherby
Campaign: The New MTV
Big Idea: MTV is about counterculture. Taking tradition and punching it in the face. So we took the most traditional icon we could find, the almighty dollar, and gave it a twerk.
Concept: Drew Botcherby
Art: Katie Hopkins
Copy: Drew Botcherby
Cup sleeves would have codes exchangeable for early access to new songs, videos, and content on MTV.com.
Music = Style. Shirts come with free track downloads and exclusive videos from the artists they rep.