Crocs

PROBLEM: People think that Crocs are out of style.

IDEA: Laughter is the best medicine. 

TAG: inspired by

ART: Katie Hopkins 

COPY: Stewart Tribe

SOCIAL: Just as Zoolander is making it's 2015 revival, so are Crocs shoes. We will draw new attention to the product and brand by riding on the ridiculously good looking coattails of Derek and Hansel. Crocs will provide the inside scoop on the production of Zoolander Two.

The purpose of the Inspired by Crocs app is to get consumers to engage with the brand. The app takes consumers  through a six step process to first create their own Crocs, second see them modeled on the runway, third share their creations via social media, and fourth enter a competition where their Crocs could be worn down the runway during fashion week.